Influencer Marketing Impact On Modern Business
The Internet’s horizon is endless, the abundance of possibilities is colossal. It is fair to say that more and more big brands are seeing the potential of Internet based advertising. By looking for new ways to reach a larger audience and create awareness for their brand, product or service, it seems that Internet based advertising is booming. By using influencers when promoting your brand, product or service you benefit with the unique possibility to instantly affect the public. Contemporary business is extremely dynamic and submissive to trends which more often are being set through the Internet.
Brands more and more often invest in online marketing to raise awareness of their services, and this phenomenon is based on the fact that the modern consumers spend enormous amounts of time on their phones constantly looking for advice on products.
We’ve all been in situations when it’s hard to fully understand the concept of a brand or a service, when presented in a contemporary TV or billboard advert. And when we need more information on a product – this is exactly where the influencers come into play. They not only provide detailed information regarding the product or service, but also establish a personal connection with the potential customers. As already mentioned above, brands look to expand their presence in all possible platforms for sharing, no matter what sector the brand is operating in. Recently, the world market is experiencing the power of influencer marketing in commercial fields such as banking, technology or even gambling, which are all complicated and hard to be fully understood. An influencer can not only present a product in an easy to assimilate manner, but to a large extent he can influence directly on the decision-making process of their followers, when it comes to actually buying something. This special approach that an influencer has is the key aspect, which brands find very important.
Each brand would like to reach as larger audience as possible, to influence their senses – to make them curious of what they offer. Influencers are just that “missing link” that connects the potential customer with the products on a different, special level. Something that contemporary advertising is struggling to do.
How does business benefit from influencers?
A key advantage that influencer marketing has is that the presentation of a product could be made in an intriguing way, which is an aspect often lost in the concept of contemporary billboard advertising. The influencer is essentially a storyteller and is directly addressing his followers, knowing and understanding their preferences, which makes the process easier to comprehend. Their personal stories attract the attention of a large number of Internet users and despite the fact that they advertise a product, they still can manage to not be boring.
Speaking of “a personal story”…
For being natural, brands choose influencers who would actually use and benefit from the provided product, this way a “win-win” situation is created. In this way the influencer can present the item in a genuine way, without staying away from his niche.
The influencer’s followers value the influencer opinion and tend to follow his model – this is the exact reason why brands are increasingly interested in influencer marketing. Despite the fact that the concept is quite new, the speed of its growth and the impact it has on the public is colossal. We live in a time of Internet and technology, so influencers are the perfect way to present your brand’s identity or show a product to the public. With the help of influencers every brand could be presented in a way that the public would want to see.
The impact of influencer marketing is increasing rapidly as a result of the ever-increasing number of Internet users. The notion that the Internet is being used mostly by young people is starting to become obsolete. The globalization phenomena and the modern way of living are, to some extent, forcing the older generation to use the web. In this way brands can affect any type of audience by using the concept of influencer marketing.
Big brands are actively investing in online campaigns, which in turn motivates more people to strive to become “opinion leaders” a.k.a influencers. Nowadays, business and influencers seem to work extremely well together via the alternative methods of advertising and influence. This type of brand promotion is the future of advertising.