Instagram Stories – What They Are, How To Create And How To Use To Build Your Audience
Instagram Stories allow Instagram users to share photos and videos which are visible to their followers. The Instagram Story appears in a bar at the top of your feed, separately from the photos and videos found in the feed of your Instagram profile.
To create a story on Instagram you have to tap the camera icon at the top left corner of the screen and once the story camera is open, you can take a photo or record a video. After that, you can use a range of filters and also add text and drawings to your content. Stories last 24 hours on your Instagram profile before disappearing, but a video inside the Story can be up to 15 seconds long before cutting to the next piece of content.
Instagram Stories appear at the top of your screen when you аre on the Instagram mobile app, and as they are often the first pieces of content users see when they open the platform, they can get a large engagement and help you advertise your regular Instagram photo gallery to more users.
Here are some tips on how to be successful using Instagram Stories:
# Post between one to seven Stories a day
Posting between one to seven stories is best for keeping a high completion rate, which is determined by calculating the number of times your Stories were watched from the first Story frame to the last Story frame within the given 24-hour time period.
# Post your Stories at optimal time
As the Stories only last for 24 hours, you’ll want to maximize the reach of that content when you post it. The best time to post will vary for each Instagram account based on its audience and when they are most active.
# Post consistently
Consistency is key to your success. Because stories last 24 hours only, you’ll need to post new content daily to keep your audience engaged.
As your audience grows, you’ll eventually pick up other Instagram accounts who want to follow you as well. Whether those accounts are your business partners or simply your followers, consider giving them shout-outs on your Instagram Story. This is a passive but effective way to boost your relationships with the users that matter most to your growth.