INFLUENCE MARKETING IS NOT JUST ADVERTISING, IT’S A STORY TELLING
The public has chosen and prefers to harken to other people. So, brands need someone with a bright identity to affect the potential consumer. We call that individual an INFLUENCER. The followers are paying attention to what the influencer is saying.
By using an influencer for your campaign your brand has access to his faithful audience. Because the audience, which already trusts and follows closely what the influencer is doing.
Influence marketing is a tool, which uses the idea of “personal recommendation”. This concept enhances the speed with which customers decide whether to buy a product or not.
Once the right influencer is chosen for the correct campaign, then we are certain the message would be powerful enough.