Influencer Marketing’s impact on modern business.
The internet’s horizon is endless, the abundance in possibilities is colossal. It is fair to say that more and more big brands are seeing the potential of internet based advertising. By seeking new ways to reach a larger audience and create awareness for their brand, product or service, it seems that internet based advertising is booming. By using influencers when promoting your brand, product or service you benefit with the unique possibility to instantly affect the public. Contemporary business is extremely dynamic and essentially submissive to trends which more often are being set through the internet.
Brands are increasingly investing in online marketing to raise awareness of their offered services, this phenomenon is based on the fact that the modern consumer spends enormous amount of time on their phone and is constantly looking for advice on products.
We’ve all been in situations when it’s hard to fully understand the concept of a brand or a service, when presented in a contemporary TV or billboard advert. More often than not we require more information on said product – this is exactly where the influencers come into play. They, not only, provide detailed information, regarding the product or service, but also are establishing a personal connection with the potential customers. As was already mentioned, brands seek to expand in all possible platforms for sharing, no matter what sector the brand is representing. Recently, the world market is experiencing the power of influencer marketing in commercial fields such as banking, technology or even gambling, which are all seemingly complicated and hard to fully grasp. An influencer could not only present a product in an easy to assimilate manner, but to a large extent could influence directly on the decision-making process of their followers, when it comes to actually buying something. This special approach that an influencer has, is the key aspect that brands find undeniably important.
Each brand would like to reach as larger audience as possible, to influence their senses – to make them curious of what they have to offer. Influencers are just that “missing link” that connects the potential customer with the products on different, special level. Something contemporary advertising is struggling to do.
How does business benefit from influencers?
A key advantage that influencer marketing has is that the presentation of a product could be made by in an intriguing way, which is an aspect often lost in the concept of contemporary billboard advertising. The influencer is essentially a storyteller and is directly addressing his followers, knowing and understanding their preferences, which makes the process easier to comprehend. Their personal stories attract the attention of large numbers of internet users and despite the fact that they advertise a product, they still can manage to not be boring. The brands’ impossibility to build a personal connection with potential consumers is a quality that influencers don’t lack.
Speaking of “a personal story”…
For the purpose of being natural, brands choose influencers who would actually use and benefit from the provided product, this way a “win-win” situation is created. The influencer could present the item in a genuine way, without straying away from their niche.
The influencer’s followers value the influencers opinion and tend to follow their example – this is the exact reason why brands are increasingly interested in influencer marketing. Despite the fact that the concept is quite new, the speed with which it is growing and the impact it has on the public is colossal. We live in a time engulfed by the use of internet, influencers are the perfect way to project your brand’s identity or show a product to the public. With the help of influencers every brand could be presented in a way that the public would want to see.
The impact of influencer marketing is increasing rapidly, because of the ever-increasing number of internet users. The notion that the internet is being used predominantly by young people is starting to become obsolete. The globalization phenomena and the modern way of living are, to some extent, forcing the older generation to use the web. In fact, this happening is creating an environment in which brands could affect any type of audience by using the concept of influencer marketing.
Big brands are actively investing in online campaigns, which in turn motivates more people to attempt to become “opinion leaders” aka influencers. Nowadays business and influencers seem to work exceptionally well together due to the hyper-potential internet presents for alternative methods of advertising and influence. This type of brand promotion is the future of advertising.