Upcoming influencer marketing trends in 2019.
2018 was, for sure, the most successful year for influencer marketing thus far. Time has come for use to speculate on what could the eventual biggest trends be in 2019, judging from what the hints during 2018 were. One thing is certain – influencer marketing is now a solid part of advertising as a whole.
We are expecting 2019 to be huge, when it comes to big brands investing in influencer marketing based campaigns, due to the remarkable success and impact that I.M. has had so far. What makes this prediction extremely likely to happen is the positive feedback given by marketing specialists, analysts and the general public regarding influencer marketing the past, a tad over, two years. This fact will most definitely create an environment where more brands would trust this kind of marketing and would start being part of such campaigns in the near future.
In contemporary society we are bound to daily use the internet, no matter if it would be for news, contacting friends, etc. One thing is for certain we use the internet to confirm/deny facts – to check. Everything from holiday planning to using a product or brand or visiting a club. We rely on others’ opinion to decide if we should buy or use something new. More often than not those “others” are what we call influencers. Brands and businesses work with them to form more personal relations with their eventual clients. Here is what is being expected to happen with influencer marketing throughout 2019.
Trends, expected to blow up in 2019:
“Brave brand” concept.
As a reason for the anticipated huge investments in influencer marketing, could be given the fact that brands are increasingly becoming braver. Mostly because of now having examples of successful influencer marketing campaigns. This would not only encourage more brands to initiate I.M. projects, but it gives reason for bigger and more grand campaigns, including the most popular faces in the digital space.
- Long-term co-op with influencers.
Brands are starting to see benefits from working with influencers long-term, an idea that completely changes the digital marketing status-quo. Influencers tend to shape stereotypes, trends, etc, which surely is a positive aspect, when it comes to the general growth if the industry.
- Growth in developing products by using the influencer’s expertise.
A trend that already saw a huge burst in the second part of 2018 – brands have already started working with influencers, developing products, which are more adequately calibrated towards the audience’s preferences. Influencers have a close personal relationship with their followers and know what they need and like. Brands are aware of that and are going to combine this “know how” with sufficient investments to create products which are going to be accepted better.
- Big companies are actually starting to understand the concept of internet and internet based content.
It was high-time for brands to begin understanding how the internet works and what users like to see. Progressively brands are starting to deal with influencer marketing as a strategy to promote their products online, as influencers are able to communicate a brand strategy adequately to their followers.
- Influencer merchandise.
Influencer merchandise has become huge in 2018, regardless of the sphere of influence. It is quite easy to predict that this trend is going to continue in 2019. Influencers are making quite a lot of money from such endeavors and will definitely further capitalize on this trend.
- Influencers launching personal brands/companies.
Following up on the previous point and the fact that influencers are making a lot of money from merchandise, it is evident from the last part of 2018 that they are starting to develop personal brands stemming from their merchandise. As the influencers are supposed experts in their fields and know what they followers are going to like, hence being sure that they can cash in on creating their own brands.
Some might argue that this sector is edging slightly ahead of competition. The gaming sector has grown immensely and it is expected to skyrocket in 2019. It is fair to say that the term “influencer” is not usually met with excitement in the gaming scene, though the leading faces are, in fact, acting as influencers. The stigma is starting to be lifted mostly because of mainstream games such as Fortnite, Minecraft, etc. The first few months of the year are expected to be a tad slow, as it usually happens in gaming, however the surge is supposed to happen mid 2019.