LinkedIn can brag with over 660 million users from 200 different countries and most of them are B2B marketers (over 63 million in number and growing). Obviously LinkedIn provides unmatched opportunities to B2B marketers but still anyone can take advantage of this platform.

Follow the tips below if you want to take advantage of LinkedIn:

Create a business profile

Try to make your company page as attractive as you can. It should contain all the information including contact details, physical address, email ids and link to your website. It is also important to have an impressive summary about your business. Then, you can add your company logo or banner image to your LinkedIn profile to make it more impressive.

Try to keep your viewers engaged

LinkedIn is a professional network used to exchange business news, discuss recent trends, and inform individuals about all that is new and that is industry-related in any way. So you have to take advantage of the opportunity to attract attention to your business profile by posting blogs  and articles on trending topics.

Leverage search to generate leads

LinkedIn platform is like a huge database of B2B companies searching for leads, and this database is available for free. But the best thing are advanced search features. LinkedIn allows search based on location, business, industry, and more.

Joint relevant groups

Professionals have made groups of people with similar interests. These groups allow discussions, questions and answers, and information sharing. You can start your activity on LinkedIn by joining relevant groups and taking part in their discussion.

Sponsored posts

Try making most of the content in a way to work fine on LinkedIn. You can have the best of your articles and blogs published on the feeds of the targeted audiences. Also, sponsoring your content is an excellent way to get noticed by the decision-makers in the targeted industry.

Invest in LinkedIn ads

Examine the structure of LinkedIn ads and find out how to use them. There are two types of ads in the platform – self-service and managed. In self-service ads you do things on your own, and in managed ads you become a manager of ads.

LinkedIn analytics

LinkedIn platform has a built-in analytics tool that you can use to determine the performance of your content. This tool helps in checking which updates are getting maximum attention, that will help you in making a winning strategy.