Instagram Reels is a new feature that allows you to create, edit and share 15-to-30 seconds videos on your Instagram account. You can edit your videos using a variety of fun effects, you can add a song and even change the speed. Then, the videos can be shared directly on your stories or in your feed. Anyone can access your reels as they will show up on a new tap on your profile. Instagram already launched Reels in over 50 countries, including the United States, United Kingdom, Australia, Germany and Spain.

Should I take advantage of Instagram Reels?

Brands should definitely take advantage of Reels and integrate it in their marketing strategy, as Instagram Reels are expected to succeed as well as stories.

Advices for brands regarding Instagram Reels

Thanks to Instagram Reels, anyone can easily create fun, authentic and captivating content. The feature allows influencers to show a natural and less edited side of their personality. With Reels there is no need to use different apps to differentiate the kind of content a person is posting. Everything can now be found on Instagram – casual, everyday content is shared via stories, fun and creative content via Reels and aesthetically pleasing pictures can be shared on profile.

Reels are also good for sharing educational content such as recipes, DIY, outfits ideas and more in a fun and engaging way. Most of the influencers usually target a specific audience with whom they share opinions, interests and passions. Therefore, Reels can be used to target a niche audience and present the benefits, ways to use and advantages of many products.

Instagram Reels are a great way for raising brand awareness, as they not only appear on the influencer’s profile, but they also appear on the Explore Page. It means that these short videos can be seen by other users who aren’t following the particular influencer. Reels allow a brand to reach people beyond their target audience.

This new feature is still not available worldwide, but brands should definitely look into it in order to be ahead of competitors.