No matter how beautiful a photo is, it is better to have a description under it. A few words or a quote no longer work if you want to be a real inspiration. Using description you can stand out with the quality content you offer to your followers. Tell the story behind the scenes, who you were with, what emotions you felt, what you thought. Add value to the photo and you will see the reaction of your followers. Many of them will recognize themselves not only in the frame, but also in the description, so they will comment, and will react …

This is how you will start building your community, not just “viewers”. Talk to them, share them, but of course – do not bother the audience with excessive emotional outbursts, as it is clear to everyone that not everything is exceptional. The most important thing here is to have a balance – neither too short descriptions that say nothing, nor outpourings of soul that have no place in public space – say enough, remember to be helpful and keep your followers close.